I don’t think a sports marketing degree or even a marketing degree is essential. The people that work for me don’t have such focused degrees, but they do all have good academic qualifications and all have good ‘solid’ degrees which did help me to ensure a certain level of academic ability that I felt was important for 110% Marketing.
So if we take a degree as the standard benchmark in terms of academic requirements, following completion of your degree look to get into sport and look to ‘differentiate’ yourselves from the competition. That was the key message from Careers in Sport and Leisure 2009 and will continue to be crucial for anyone wanting to work in ANY competitive industry.
Think about joining a professional institute or chartered institute and sign up to the free emails and newsletters so you know what is happening in the industry and the types of opportunities that are available. This means that when you do get the interview for THAT job you can show an interest in your chosen industry and differentiate yourself from your competition.
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